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SANTA CRUZ COUNTY MASTER PLAN FOR AGING COMMUNITY NEEDS ASSESSMENT

On January 8, 2024, the County Human Services Department launched a county-wide Age Well Santa Cruz County, Community Needs Assessment, or "CNA" Survey. This survey aimed to collect community feedback focused on aging in the county. The CNA survey was a collaboration between community members, elected officials, leadership from County government and all four Cities within the county, the Seniors Council, and community-based organizations. It has resulted in providing a framework and call to action to prioritize age-friendly policies, both locally and statewide, with the goal of creating a cohesive landscape of systems and supports.
 
By the survey's close on March 31, 2024, over 3,200 residents 40 and older across the county had responded. In September of 2024 we released preliminary survey data briefs, linked below. In August of 2025, the full, comprehensive Santa Cruz County Master Plan for Aging CNA report was finalized and released, culminating 18 months of data collection and analysis, determining needs and gaps, and ultimately recommending a crucial blueprint to promote healthy aging in every capacity, for all residents of Santa Cruz County. 
 
  

CNA SURVEY DATA BRIEFS

Click the impact area links below from September 2024's data briefs:


Affording Aging Data Brief     Caregiving That Works Data Brief

Health Reimagined Data Brief

Housing for All Ages and Stages Data Brief     Inclusion and Equity, Not Isolation Data Brief


Learn more about the ways in which our agency uses data to uncover and address the needs of older and disabled adults:

 
Thank you Age Well Steering Committee!
 
Many thanks to the hard working members of the Age Well Steering Committee for helping complete our successful Community Needs Assessment:
  • Corinne Jones, Senior Network Services Director of Aging Services
  • Fabian Leonor, Senior Specialist with Community Life Services
  • Jacques Bertrand, Capitola City Councilmember
  • Jennifer Merchant, Grey Bears Executive Director
  • Katie Nunez, Watsonville Senior Center Older Adult Services Supervisor
  • Kelly Mercer-Lebov, City of Santa Cruz Senior Programs Recreation Coordinator
  • Lew Farris, Scotts Valley Senior Center Board of Directors
  • Michael Molesky, In Home Support Services Advisory Commissioner
  • Patricia E. Fohrman, In-Home Support Services Advisory Commissioner